Bill Freeman

FOUNDER

BIO

Bill Freeman spent his early career building a standard for luxury service. He began with TrustHouse Forte Hotels in London, overseeing quality across six properties including Grosvenor House and The Hyde Park Hotel. In 1981, he joined Rosewood Hotels in the United States as Vice President of Quality Assurance. It was during this time that he saw an ever-increasing gap between the marketing promise and the service delivery. In March 1985, he founded FreemanGroup to close it.
Bill Freeman founded FreemanGroup over four decades ago as a luxury hotel training company. Today it has grown into a globally diverse, international service culture organization. It operates across all service-related industries with a core focus in hospitality, gaming, aviation, healthcare, and government tourism in 45+ countries. Our client work has spanned the following: luxury hotel companies such as Rosewood Hotels, Oetker Hotels, and The Savoy Group in London (now Maybourne). In gaming, FreemanGroup has worked with MGM Hotels and Resorts, Hard Rock Hotels and Casinos, and Galaxy Entertainment Group amongst others. Our destination-wide tourism process has reached 16 countries across the Caribbean and Latin America. Our aviation clients include Hartsfield-Jackson Atlanta International Airport, the opening of the International Airport in Curacao, WestJet Airways, and JetBlue Airways. In healthcare, the firm has partnered with organizations including Baylor Scott and White and Dermatology Specialists.

The foundation of our model has never changed but is constantly being modified to account for different markets, technology and generations. It remains customized and measurable and built to create a service culture that sustains itself internally after our engagement is over.

To read the story of how and why FreemanGroup was built, visit my Founder's Note.

PROFESSIONAL

LOCATION

Ponte Vedra, Florida

INDUSTRY EXPERIENCE

40+ Years

YEAR JOINED

Since 1985

LANGUAGES

English

REGIONS WORKED

North America, Caribbean, Central America, Europe, Asian Pacific

KEY EXPERTISE

Service Culture Strategy, Quality Assurance, Brand Standards, Tourism Development, Property Openings

A LITTLE MORE

GO-TO ROOM SERVICE ORDER

Caesar salad with salmon — though these days, he'd rather be in the restaurant

COFFEE, COCKTAIL, OR TEA?

Coffee — surprisingly, and I could never give it up

3 FAVORITE CITIES

New York, London, and Paris, but Edinburgh friends must never know

WHAT SEPARATES GOOD SERVICE FROM UNFORGETTABLE SERVICE?

The element of the unexpected and surprise. The team member who knows your name before you have met. The room attendant who makes you a coffee. The bellman who refuses a tip. The bartender who wraps a martini glass as a gift because you said you loved it. Unforgettable service is when you are in an establishment where team members think hospitality — not simply say or do it.

— Bill Freeman, Founder

Will Tarrant

CHIEF EXECUTIVE OFFICER

BIO

Will Tarrant is an experienced hospitality executive, customer experience expert, and service culture strategist with more than a decade of leadership at FreemanGroup. Since joining the firm in 2008 as a project trainer, he has progressed through key leadership roles—including Project Director, Executive Director, and Vice President—helping shape the company’s impact across hospitality, destinations, aviation, and gaming.

Throughout his tenure, Will has led major service culture design, training, and measurement initiatives for globally recognized brands including Starwood Hotels, Hard Rock International, Virgin Hotels, JetBlue, WestJet, Hartsfield-Jackson Atlanta International Airport, MGM Resorts International, and Choctaw Casinos. He has also played a pivotal role in over 15 high-profile property openings, including Aria Resort & Casino, MGM Grand at Foxwoods, and L’Auberge Del Mar.

Before joining FreemanGroup, Will served as a General Manager in third-party hotel management, where he led operations across Hilton, Wyndham, Radisson, and luxury independent properties. His work included multi-property acquisitions and the turnaround of underperforming assets.

Will holds both a Bachelor of Science in Business Administration and a Bachelor of Arts in Behavioral Science and Human Relations from High Point University. Originally from Austin, Texas, he now lives in Dallas. Outside of work, Will enjoys running and has completed 12 marathons and ultramarathons and enjoys hiking and camping with his family. He is a proud husband and father of two daughters.

PROFESSIONAL

LOCATION

Dallas (Plano), TX

YEAR JOINED

2008

INDUSTRY EXPERIENCE

Hospitality, Venue Management, Sports Service, Private Clubs, Casinos, Dealerships, Destinations, Healthcare

REGIONS WORKED

Service Culture Leadership, Standards Development, Property Openings, Customer Experience Measurement, Operational Execution

KEY EXPERTISE

Service Culture Strategy, Quality Assurance, Brand Standards, Tourism Development, Property Openings

A LITTLE MORE

GO-TO ROOM SERVICE ORDER

Chicken caesar wrap with french fries

FAVORITE CITY

Hong Kong

COFFEE, COCKTAIL, OR TEA?

Single-malt Scotch, served neat — preferably Campbeltown

WHAT SEPARATES GOOD SERVICE FROM UNFORGETTABLE SERVICE?

Unforgettable service usually isn’t about a big gesture. It’s about consistency, care, and small moments handled really well — especially when no one is watching.

—Will Tarrant, CEO

Kevin Hawkins, CPXP

CHIEF OPERATING OFFICER

BIO

Kevin Hawkins is the Chief Operating Officer of FreemanGroup and a hospitality and healthcare operations leader with deep expertise in translating service strategy into measurable, high-quality performance. Since joining FreemanGroup in 2015, Kevin has played a central role in ensuring the firm's work translates into consistent, high-quality execution across every client engagement.

With a practical, operator-first approach, Kevin designs, implements, and evaluates service experience programs for organizations where consistency, leadership alignment, and daily execution matter. His work helps teams clarify service expectations, equip leaders and frontline employees, and build the systems needed to make those expectations visible in everyday operations. While his approach applies across industries, healthcare is where Kevin has built particular depth. As FreemanGroup's lead expert in patient experience, he has worked with organizations including Baylor Scott & White Health and Dermatology Specialists to build the strategy, training, and systems that make exceptional patient experience repeatable.

Kevin came to operations leadership the way very few COOs do: through a professional kitchen. Before FreemanGroup, he built his career as an Executive Chef and operations leader with organizations including Princess Cruise Lines, Rouses Supermarkets, and Double R Restaurant Group. That background continues to shape his practical approach to leadership, service culture, and execution in complex operating environments. Kevin brings the same standard to every boardroom that he once held in every kitchen: if it isn't consistent, it isn't a system.

PROFESSIONAL

LOCATION

Dallas, TX

YEAR JOINED

2015

INDUSTRY EXPERIENCE

Hospitality, Hotel, Healthcare, Retail & Grocery, Airline, Cruise Line, Travel & Tourism

REGIONS WORKED

United States, Europe, Asia-Pacific

KEY EXPERTISE

Translating service expectations into consistent behavior, Leadership activation, Operational consistency across teams and locations

A LITTLE MORE

FAVORITE CITY

Chiang Mai, Thailand

COFFEE, COCKTAIL, OR TEA?

Cocktail

WHAT SEPARATES GOOD SERVICE FROM UNFORGETTABLE SERVICE?

Good service meets your needs. Unforgettable service is intentional and personal, and it requires something leaders have to build deliberately: the awareness to recognize what matters to the person in front of you, and the presence to actually connect with them.

— Kevin Hawkins, Chief Operating Officer

Patrick O'Bryan

CFO & MANAGING PARTNER

B.S. Human Resources Management · Certified Hospitality Trainer · F&B, Hotel, and Casino Operations

BIO

Patrick O'Bryan has been part of FreemanGroup since 1997. After nearly three decades, he ensures that FreemanGroup's principles are embedded in every project the firm undertakes. When brands work with FreemanGroup, they have the assurance of an owner whose entire career has been invested in the methodology behind every solution.
Over his involvement with the company, Patrick has designed and implemented guest service improvement processes across hotels, restaurants, tourism destinations, aviation, and healthcare. Each solution was shaped around the client's specific objectives, data, and operating environment.
Among his most distinctive work, Patrick led destination-wide service campaigns in partnership with Departments of Tourism and regional stakeholders across Puerto Rico, the Cayman Islands, Trinidad and Tobago, Aruba, St. Kitts, Turks and Caicos, and the Miami Convention and Visitors Bureau. Built across every tourism touchpoint - from hotels and airports to restaurants, cruise ports, and attractions — these were system-wide transformations with measurement integrated from the start.
Patrick has also consulted during the openings of some of the industry's most recognized properties, including L'Ermitage Beverly Hills, Mandalay Bay Resort and Casino, Aria Resort and Casino, CityCenter Las Vegas, Gramercy Park Hotel New York, and the historic Mauna Kea Beach Hotel on the Big Island of Hawaii.

PROFESSIONAL

LOCATION

Lafayette, LA

YEAR JOINED

Since 1997

INDUSTRY EXPERIENCE

Hotels, Restaurants, Tourism, Aviation, Healthcare

REGIONS WORKED

United States, Europe, Caribbean

KEY EXPERTISE

Designing and implementing effective guest service improvement processes across diverse industries and destinations

A LITTLE MORE

GO-TO ROOM SERVICE ORDER

Caesar Salad, Ribeye, Loaded Potato, Glass of Cab

COFFEE, COCKTAIL, OR TEA?

Cocktail

FAVORITE CITY

New York City — just to visit

WHAT SEPARATES GOOD SERVICE FROM UNFORGETTABLE SERVICE?

Great service is about how one is made to feel. On some level a personal connection must be made for it to be memorable. Sometimes it's as simple as a warm smile and greeting. Other times it's personal recognition, anticipatory service, conversation, and quality products.

— Patrick O'Bryan

Seidy Elizondo

CENTRAL AMERICA PARTNER

BIO

Seidy Elizondo brings 15 years of experience in the tourism industry of Central America to the FreemanGroup team. She worked for eight years at the Costa Rica Tourism Institute, and since 1999, has managed the offices of FreemanGroup Costa Rica.She’s been in charge of the coordination and execution of numerous projects in the Central America and Caribbean regions, and has worked closely with governments, hotel associations, and international organizations. Her professional background, extensive experience, and contacts have allowed FreemanGroup to maintain a very dynamic presence in Central America and the Caribbean. Seidy is diligent when it comes to offering clients the personalized attention required for improving quality of service and the ongoing operational development of their human resources.

Thomas R Strohe

HEALTHCARE PARTNER

BIO

As a Partner in FreemanGroup Healthcare, Thomas leads the Company’s business development team. Thomas’ 25 plus years of experience as a Healthcare Executive, provides him with a wealth of practical knowledge to custom design service culture training and measurement solutions and take on the lead consulting role for FreemanGroup Healthcare clients. He played an integral part in leading the team that designed and launched FreemanGroup Healthcare’s newly upgraded Data Collection and Analysis platforms for both Embedded Quality Inspections and Intercept Surveys.

Thomas’ experience as a Healthcare Executive includes leading teams through new facility mergers and acquisitions, consulting and management oversight, as well as numerous equity positions throughout different facets of Healthcare Administration. After his graduation from A.B. Freeman School of Business at Tulane University, he has held several Hospital CEO positions throughout the country. Prior to joining FreemanGroup and in his roles as Vice President of Business Development and Vice President of National Operations with multi facility oversight, Thomas was responsible for 20 hospitals across eight states.

Karaline Zayor, MBA-HCA

DIRECTOR OF BUSINESS DEVELOPMENT AND MARKETING

BIO

Karaline Zayor is the Director of Business Development and Marketing at FreemanGroup. She brings a relational, people-first approach to growth, builds genuine connections with prospects and partners, and bringing fresh thinking and optimism to how the firm reaches the organizations it serves.

Karaline spent more than ten years in healthcare before joining FreemanGroup. Frontline work with underserved populations showed her how service breaks down between organizational intention and patient experience and what that gap costs the people on the receiving end. Years building processes, operating healthcare practices, working inside larger systems taught her that good intentions don't hold a culture together; a disciplined process does. That experience drew her to FreemanGroup's work.

Karaline holds an MBA in Healthcare Administration from the University of Louisiana at Lafayette, where she also earned bachelor's degrees in Psychology and Child & Family Studies. Her earlier work was recognized for improving maternal and child health outcomes among underserved populations.

PROFESSIONAL

LOCATION

Lake Charles, LA

YEAR JOINED

2020

INDUSTRY EXPERIENCE

Healthcare, Hospitality, Service Culture Consulting, Community Health, Non-Profit

REGIONS WORKED

United States

KEY EXPERTISE

Process Improvement, Brand & Content Strategy, Lead Generation, Pipeline Development, RFP Lifecycle Management, CRM Architecture & Automation

A LITTLE MORE

FAVORITE BOOKS/PODCASTS

Anything by Brené Brown or Dr. Caroline Leaf

COFFEE, COCKTAIL, OR TEA?

Coffee, coffee, coffee

FAVORITE CITY

Bacalar, Mexico

Bryan Colby

DIRECTOR OF SALES

BIO

Bryan Colby is the first conversation a prospective client has with FreemanGroup. His goal in that conversation is not to pitch. It is to understand. He guides prospects through a process built on trust and honest direction, connecting organizations with the right solution for their specific situation. As Director of Sales, Bryan leads FreemanGroup's client development efforts, bringing more than 30 years of sales leadership, business development, and entrepreneurial experience to every engagement.
What distinguishes Bryan is the combination of what he has done and what he has taught. He has served as a Marketing Professor at the University of Louisiana at Lafayette bringing academic discipline to a craft most people treat as instinct. Having been both student and teacher, he brings an open mind and a collaborative approach to every client relationship.
Bryan's career spans across healthcare, financial services, insurance, food products, and business services — across both corporate leadership and business ownership. As a Partner in a multi-state office furniture dealership, he managed major accounts including Halliburton, Brown & Root, The Methodist Hospital, HCA, and the Internal Revenue Service. He also founded and operated three personal and commercial insurance agencies. That range across industries and ownership environments gives him a practical lens most sales directors do not have.

PROFESSIONAL

LOCATION

Lafayette, LA

YEAR JOINED

2025

INDUSTRY EXPERIENCE

Healthcare, Financial Services, Insurance, Food Products, Business Services, Office Furniture

REGIONS WORKED

United States

KEY EXPERTISE

Problem solving, Relationship building, Consultative selling

A LITTLE MORE

GO-TO ROOM SERVICE ORDER

Coming soon

COFFEE, COCKTAIL, OR TEA?

Can't call it — loves them all

FAVORITE CITY

Positano

WHEN NOT WORKING

Splits time between Houston and Lafayette. Husband, father of two boys, and always chasing the next challenge — currently tennis. Also devoted to sailing, golf, and music.

Benjamin Avant

DIRECTOR OF OPERATIONS

BIO

Benjamin Avant began his hospitality career in the Las Vegas casino industry. He was part of the opening team at Bellagio in Las Vegas in 1998, one of the most celebrated hotel openings of its era. He joined FreemanGroup in 2005 and has been an integral part of the team ever since. Today he serves as Director of Operations, ensuring FreemanGroup's project teams have the coordination, resources, and support to deliver successfully.
What distinguishes Benjamin in the service culture space is his ability to operate across cultures and languages. He is certified as a Corporate Etiquette and International Protocol Consultant by The Protocol School of Washington and is fluent in Spanish and French. Across 13 countries, he has helped diverse, multicultural teams build the skills to connect with the guests they serve.
Benjamin has led engagements for hotels, casinos, and major international airports. His strength in every setting is the same: aligning every team member around a single, unified service mission.

PROFESSIONAL

LOCATION

Dallas, TX

YEAR JOINED

2005

INDUSTRY EXPERIENCE

Gaming & Casino, Hospitality, Aviation, Government

REGIONS WORKED

United States, Australia, Panama, England, Scotland, Mexico, Canada, Caribbean — 13 countries

KEY EXPERTISE

Cross-cultural team development, International protocol & etiquette, Airport service culture, Training & coaching systems

A LITTLE MORE

GO-TO ROOM SERVICE ORDER

Hamburger — "If they can't do that well, they won't do anything else well."

FAVORITE CITY

New York City. Or Paris.

COFFEE, COCKTAIL, OR TEA?

Iced tea, like any good Southerner. For something stronger, Texas margaritas, Bordeaux, Sancerre

WHEN NOT WORKING

Texas and Louisiana roots, travel enthusiast, dining out, two-stepping, theatre, opera, and board games

Terrell S Caffery, MD, FACEP

MEDICAL DIRECTOR

BIO

Dr. Caffery received his undergraduate degree from Louisiana Tech University, his medical degree from Louisiana State University Health Sciences Center in Shreveport, Louisiana, and completed Emergency Medicine Residency training at the Louisiana State University Health Sciences Center in Baton Rouge, Louisiana. Dr. Caffery is a board certified Diplomate of the American Board of Emergency Medicine.

Dr. Caffery’s experience in emergency medicine includes clinical and leadership roles in community, county, and university settings. He is currently serving as the head of an academic department in a large tertiary referral center.

Erika Welsing

LEADERSHIP PROJECT PARTNER

BIO

As a Leadership Project Partner at Freeman Group, Erika Welsing works alongside organizations to turn strategy into execution through their people. She designs and leads leadership, culture, and operational initiatives that align teams, strengthen performance, and elevate the overall experience. Clients gain more than a facilitator. They gain a partner who identifies gaps, builds practical solutions, and ensures the work shows up in daily behaviors.

Erika began her career at the MGM Grand Hotel in Las Vegas before moving to Dubai, where she spent three years at the first Giorgio Armani Hotel developing a learning platform for a team representing 63 nationalities. This work required building a culture that could bridge differences in language, norms, and service styles. It also shaped a belief that continues to define her approach: if guests expect 5-star service, it must begin with a culture that treats team members as 5-star.

With more than 20 years of experience in Organizational Development, Human Resources, and Learning, Erika holds a master’s degree in Organizational Development and Leadership and is a Certified Executive Coach. She brings this expertise into every engagement—not just delivering content, but coaching leaders in real time to move beyond understanding and into lasting behavior change.

PROFESSIONAL

LOCATION

Southern California

YEAR JOINED

2023

INDUSTRY EXPERIENCE

Hospitality, Real Estate, Multifamily Housing, Corporate Services, Organizational Consulting

REGIONS WORKED

United States (coast to coast), Middle East (Dubai, UAE), Canada, Australia, Europe

KEY EXPERTISE

Leadership Development, Culture Creation & Engagement, Defining Organizational Goals and Action Steps

A LITTLE MORE

FAVORITE CITY

Boston, MA (Great energy, great people, great sites, great history)

FAVORITE STARBUCKS ORDER

Iced latte. (. . . yes, that’s the end of the order.)

WHEN NOT WORKING

Loves spending time near the ocean, walking through any art gallery she can find, attempting to play pickleball and appreciating the simple but meaningful moments with friends and family

Kristyn Hofheins

PROJECT DIRECTOR

BIO

Kristyn Hofheins is a Project Director at FreemanGroup, where she leads the firm’s Instructor Development Certification Workshop for FoundationsTM and PromisesTM Workshops and facilitates our PracticesTM on-the-job training process while overseeing client engagements across hospitality, tourism, and gaming. She is also a big contributor when developing, editing, and implementing Standard of Performance Manuals within the operation. With more than 30 years on the team, Kristyn is dedicated to helping hospitality leaders build training practices that improve efficiency and deliver consistent results.

Before joining FreemanGroup in 1994, Kristyn founded and operated California Tan, Inc. across locations in Utah, then joined Robert Redford’s renowned Sundance Resort, where she led service quality, human resources, and training. That combination of business owner, operator, and trainer shaped how she approaches consulting work today.

Kristyn’s signature engagement has been FreemanGroup’s island-wide work with the Bermuda Government’s Department of Tourism and more than 50 properties, alongside client work with such as Manhattan East Group, The Boulders, Sheraton Maui, Mandalay Bay, Cypress Bayou Casino, and The Reefs Resort and Club. At FreemanGroup, she continues to certify the next generation of client trainers and coaches leaders on site to implement training in their departments

PROFESSIONAL

LOCATION

Bermuda

YEAR JOINED

Since 1994

INDUSTRY EXPERIENCE

Hospitality, Hotels & Resorts, Tourism, Gaming & Casino, Government

REGIONS WORKED

United States (including Hawaii), the Caribbean, Bermuda, London

KEY EXPERTISE

Instructor Development & Train-the-Trainer Certification · Foundations™ workshop delivery · Standards of Performance implementation · Coaching leaders to keep the training alive

A LITTLE MORE

GO-TO ROOM SERVICE ORDER

Club sandwich, fries (side of mayo to make fry sauce), and a cold diet soda

COFFEE, COCKTAIL, OR TEA?

Diet Dr Pepper

FAVORITE CITY

New York City

WHEN NOT WORKING

Based in Bermuda — quilting, pickleball, recently took up mahjong, dining out and finding memorable restaurants, frequent visits to New York City, and regular trips home to Utah.

Paul Kirschbaum

PROJECT DIRECTOR

BIO

Paul Kirschbaum is a Culinary Institute of America graduate who brings an operator's lens to every FreemanGroup engagement. He looks at how a business is running, not how it's supposed to run. Then he builds the structure to close the gap. That instinct was forged over decades in the field: from kitchen apprentice in Northern Spain to chef, consultant, and Business Specialist who visited more than 200 restaurants a year.
As Project Director at FreemanGroup, Paul starts where most training programs end: with how the operation is currently functioning. He identifies what is working, what is not, and where the gaps are. Then he builds the structure around it: measurement systems, training design, and leadership alignment. His background as a chef, operator, and consultant gives him something most consultants cannot offer — the ability to see the full picture. People, processes, and product. The result is a clear picture of how the business is performing and a concrete path to improving it.
Paul serves as Board Chair of the VRLTA Foundation and received the NHLRA Allied Member of the Year Award in 2020. He is also a Champion Mentor at the Culinary Institute of America.

PROFESSIONAL

LOCATION

Montpelier, VA

YEAR JOINED

2023

INDUSTRY EXPERIENCE

Restaurants, Hotels, Culinary Operations, Training & Consulting, Leadership Development

REGIONS WORKED

North America, Europe, Australia

KEY EXPERTISE

Operations improvement, Leadership development, Guest experience elevation

A LITTLE MORE

GO-TO ROOM SERVICE ORDER

Rarely orders — prefers the in-person restaurant experience. If pressed: pasta.

FAVORITE CITY

San Sebastian, Spain — where it all started

NOTABLE

Featured on Food Network's Hungry Games · Thrillist Top 11 Wings in NYC

WHEN NOT WORKING

At home in Virginia with his wife Whitney and their children Jameson and Parker. Still drawn to kitchens, food, and the hospitality world whenever he can be.

Paul Freeman

PROJECT DIRECTOR

BIO

Paul began his hospitality career at Hotel ZaZa Dallas, where he entered the industry in a hands-on role while completing his undergraduate studies. This early exposure to luxury service and front-line operations laid the foundation for a career focused on operational excellence and guest experience. After earning a bachelor’s degree from the University of North Texas, Paul broadened his global perspective through a prestigious operational internship at The Lanesborough, gaining immersive experience in luxury hotel operations and international service standards.

Following his education, Paul relocated to Austin, where he played a key role in opening and establishing a new market for Southern Hospitality Experience. In this role, he trained, developed, and managed hospitality teams across a diverse portfolio of luxury and lifestyle properties throughout Texas. His experience includes supporting operations for properties within the ZaZa portfolio, as well as internationally recognized brands such as The Ritz-Carlton, The Crescent, and Westin.

In addition to hospitality operations, Paul brings experience in the commercial real estate sector, collaborating with prominent tenants including Soho House, Gensler, and Deloitte. This combination of frontline hospitality experience, team leadership, and real estate exposure has shaped a well-rounded career focused on service culture, strategic execution, and operational growth.

Hannah Moore

MARKETING SPECIALIST

BIO

Hannah Moore brings more than eight years of experience in consumer analytics and insights to the FreemanGroup team, with a career built on translating complex data into clear, actionable strategy.

Prior to joining FreemanGroup, Hannah held several analytical roles at Nike Inc., including Pricing Strategy Analyst and Shopper Analytics Manager, where she designed statistical analyses that informed decision-making across merchandising, marketing, and product teams. She also developed original methodology that redefined how Nike categorized product roles for consumers — work that directly shaped merchandising strategy. Most recently, Hannah served as a DTC and Amazon Ecommerce Analyst at Ancient Nutrition, leading reporting and site analytics across key channels.

Hannah holds a Bachelor of Science in Environmental Science and Conservation Biology from Clemson University, where she graduated Cum Laude.

Made by Operators for Operators

Established

years of combined experience

cities worldwide

Enriching people's lives... every day.

Executive Team

Bill Freeman

Founder

Will Tarrant

Chief Executive Officer

Kevin Hawkins

CPXP

Chief Operating Officer

Patrick O'Bryan

Chief Financial Officer & Partner

Developing customized solutions for every client that create healthy and engaging work cultures.

Meet the Team

Seidy Elizondo

Central America Partner

Thomas Strohe

Healthcare Partner

Karaline Zayor

MBA-HCA

Director of Business Development and Marketing

Bryan Colby

Director of Sales

Benjamin Avant

Director of Operations

Terrell S. Caffery

MD, FACEP

Medical Director

Erika Welsing

Leadership Development Partner

Kristyn Hofheins

Project Director

Paul Kirschbaum

Project Director

Paul Freeman

Project Director

Shirley O'Bryan

Accounting Specialist

Hannah Moore

Marketing Specialist

Ready to meet the team on your floor?

Bill Freeman

FOUNDER

BIO

PROFESSIONAL

LOCATION

INDUSTRY EXPERIENCE

YEAR JOINED

LANGUAGES

REGIONS WORKED

KEY EXPERTISE

A LITTLE MORE

GO-TO ROOM SERVICE ORDER

COFFEE, COCKTAIL, OR TEA?

3 FAVORITE CITIES

WHAT SEPARATES GOOD SERVICE FROM UNFORGETTABLE SERVICE?

— Bill Freeman, Founder

Will Tarrant

CHIEF EXECUTIVE OFFICER

BIO

PROFESSIONAL

LOCATION

YEAR JOINED

INDUSTRY EXPERIENCE

REGIONS WORKED

KEY EXPERTISE

A LITTLE MORE

GO-TO ROOM SERVICE ORDER

FAVORITE CITY

COFFEE, COCKTAIL, OR TEA?

WHAT SEPARATES GOOD SERVICE FROM UNFORGETTABLE SERVICE?

—Will Tarrant, CEO

Kevin Hawkins, CPXP

CHIEF OPERATING OFFICER

BIO

PROFESSIONAL

LOCATION

Made by Operators
for Operators