— LEADERSHIP SOLUTIONS
Strong Leaders Build Strong Teams.
Strong Teams Serve Customers Well.
If you ask 10 people “what makes a great leader”, you’ll receive 10 different answers. We believe leadership is not one-size-fits-all. Every organization has its own culture, expectations, and values. FreemanGroup works alongside organizations to define what strong leadership looks like within their environment and turn those expectations into practical leadership competencies leaders can consistently demonstrate every day. When leaders are aligned, teams perform better and customers feel the difference.
— OUR PERSPECTIVE
Your Leadership Plan,
Customized at Every Level.
Effective leadership is a set of operational behaviors that show up the same way across a shift, a department, a property. When those behaviors slip, you hear it the same way in every operation:
COMMUNICATION BREAKDOWN
Shift to shift, team to team, the message keeps changing.
DIFFICULT CONVERSATIONS
Performance issues drift. Standards quietly erode. The conversation that should happen in the moment shows up months later in a write-up.
ACCOUNTABILITY
Tasks get assigned and nothing comes back. Follow-through is the exception, not the default.

— THE LEVELS WE DEVELOP
A development path for every leader… built for your operation.
01 — FRONTLINE LEADERS
Supervisors
From Team Member to Confident Frontline Leader
Supervisors confidently transition from working beside the team to leading the team. They learn how to communicate expectations clearly, coach in the moment, handle employee challenges professionally, and create a more consistent customer experience during every shift.
02 — DEPARTMENT LEADERS
Managers
Driving Accountability, Team Performance, Consistency
Managers strengthen day-to-day operations through better communication, accountability, coaching, and team engagement. It equips them to lead departments more effectively, improve collaboration across teams, and ensure service standards are consistently delivered to customers and guests.
03 — SENIOR LEADERS
Directors
Aligning Culture, Leaders, and Operational Excellence
Directors lead the bigger picture of the operation by aligning leaders, strengthening culture, and driving consistency across departments. It supports their ability to develop future leaders, improve operational performance, and create an environment where both employees and guests have a better experience.
— WHAT WE CAN COVER
Effective Leadership Isn't Trained. It's Strengthened Through Practice, Feedback, and Experience.
All topics are customized based on your organization's culture and role expectations.

“The best leadership development training is not purchased off the shelf or copied from another organization. It is built around the behaviors your culture values most.”
ERIKA WELSING · LEADERSHIP DEVELOPMENT PARTNER, FREEMANGROUP
— HOW WE PROVIDE SERVICES
Flexible Formats. One consistent process.
01 — ON-SITE
On-Site Training
Half-Day Training — 3–4 Hours
Full-Day Training — 6–8 Hours
02 — VIRTUAL
Virtual Training
Live Group Training — 90–120 Minutes
1:1 or Small Group Coaching — 45–60 Minutes
03 — REINFORCEMENT
Bite-Size Reinforcement
After every training, your team receives 5–15 minute reinforcement questions and activities… so the lesson lives past the last slide.
Your leaders don't need another workshop. They need to leave every training session knowing exactly how the skills and behaviors they're learning align with where your organization is going.
FreemanGroup customizes leadership development to your culture, your roles, and your operation… then equips your leaders to keep it alive long after we leave.
